In corporate gifting, products that you choose for your customers say something about your brand. It’s never been more important to make sure these choices say something good.
Whether you are working in the marketing team, account management, loyalty team or any client-facing team, you must agree that returning customers are an important part of your business.
If you don’t, then you obviously have an issue!
On average, retaining existing customers would usually cost 5 TIMES LESS than attracting new customers (depending on the business) and that obviously could make a huge impact on your business’s revenue.
The debate over sustainability vs. profitability has been running for a long time.
We’ve seen leaders extensively encourage sustainability and implement action, whilst others sceptically introduce it to their bottom line reporting, half arsing action.
A lot of companies want to action sustainability into their core business models, yet many let it slip through the net due to lack of support.
If you are a CEO, an HR Manager, or anything in between, you know success in business lies within adaptability to change. With Millennial set to make up half of the workforce by 2020, it is imperative to grow and adapt business practices alongside this unstoppable generation.
Millennials are reshaping their workplaces - and it’s mostly for the better.
Recent research points to a number of areas where this age group (from 22 to 37) differ in real and significant ways, especially in terms of their engagement with organisations, compared to generations that have come before. Increasingly renowned for mobilising innovation, disruption, and being on a quest for continuous improvement, millennials are overwhelmingly favouring products and services from organisations that can show they have a positive social and environmental impact, rather than focusing on purely functionality or price points.