The Crosson black


    3 Must-know client gifting tips for an unforgettable brand experience

    Mar 18, 2019 10:58:58 AM / by Aditya Manuaba posted in Corporate Gifts, Premium Gifts


    Whether you are working in the marketing team, account management, loyalty team or any client-facing team, you must agree that returning customers are an important part of your business.

    If you don’t, then you obviously have an issue!

    On average, retaining existing customers would usually cost 5 TIMES LESS than attracting new customers (depending on the business) and that obviously could make a huge impact on your business’s revenue.

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    Is being sustainable profitable for businesses? [infographic]

    Jan 17, 2019 2:15:24 PM / by Aditya Manuaba posted in Sustainability, Corporate Sustainability


    The debate over sustainability vs. profitability has been running for a long time.

    We’ve seen leaders extensively encourage sustainability and implement action, whilst others sceptically introduce it to their bottom line reporting, half arsing action.

    A lot of companies want to action sustainability into their core business models, yet many let it slip through the net due to lack of support.

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    5 Epic Tricks to Engage Millennial Employees This Holiday Season

    Dec 11, 2018 10:13:14 AM / by Kenzie Pigman posted in Millennial Workforce, Workforce Engagement


    If you are a CEO, an HR Manager, or anything in between, you know success in business lies within adaptability to change. With Millennial set to make up half of the workforce by 2020, it is imperative to grow and adapt business practices alongside this unstoppable generation.

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    5 Factors that prove Millennials are shaping your business

    Nov 12, 2018 10:31:46 AM / by Annabelle O'Donnell posted in Sustainability, Corporate Sustainability, Millennial Workforce


    Millennials are reshaping their workplaces - and it’s mostly for the better.


    Recent research points to a number of areas where this age group (from 22 to 37) differ in real and significant ways, especially in terms of their engagement with organisations, compared to generations that have come beforeIncreasingly renowned for mobilising innovation, disruption, and being on a quest for continuous improvement, millennials are overwhelmingly favouring products and services from organisations that can show they have a positive social and environmental impact, rather than focusing on purely functionality or price points.

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    3 Game Changing Sustainable Corporate Gifts To Impress Your Clients

    Oct 1, 2018 10:44:42 AM / by Aditya Manuaba posted in Corporate Gifts

    1 Comment

    Are you looking for eco-friendly gift ideas for your corporate gift list?

    Whether it’s for clients, suppliers, employees or your team, you can step up out of the ordinary and do something extraordinary. 

    "What’s the journey of your average corporate gift?

    Where does it end up once received?

    An expensive gift will only ended up in storage, or worse thrown out if it’s not unified with a remarkable story. Imagine giving a gift that showcased your forward thinking brand, that also bore a significant story of positive social and environmental impact that had the receiver talking it about it years later."


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